Launch of Mugler's Aura fragrance

For the international launch of Mugler’s new fragrance Aura at the Hotel Salomon de Rothschild, Holymage created an initiatory video tour combining design, videomapping and LED screens. The fragrance universe, designed around the power of plants, was first staged in the imposing staircase of the Hotel. A wild and luxuriant jungle called for contemplation and accompanied the visitor up the stairs.

The next room made up of LED totems offered an immersive and vivid creation whose pulsation preceded the revelation of the perfume.

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