At the Swatch POP Party held at the Gaîté Lyrique, the brand launched its new colorful and multifaceted watch: the Swatch POP. The evening was punctuated by the presence of the band Minuit, a 360° video mapping orchestrated by Holymage, DJ sets and a runway in Voguing mode.
· Art direction
· Production
· Animation
Client: Swatch
Agency: A nous Paris
Technical provider: Gaité Lyrique & Synoptics
Design & direction: Holymage
